Do people really invest this way?

I'm not a huge owner of individual stocks (vs. mutual funds) but I do own some and it's been a very interesting experience holding Apple and watching the ups and downs of the stock over the last year. I check the Google finance newsfeed of Apple every now and then and came across this tidbit in the news column. Do people really pay attention to this crap? Does even asking this question reveal some great ignorance on my part?